What Is a Press Release? (+ A Quick Template)

A press release is a short, official statement sent to media outlets to announce something newsworthy — a product launch, event, award, or company update.

Structure:

Headline: Short and newsworthy

Lead: Who, what, when, where, why

Body: Supporting details, quotes, context

Boilerplate: Brief company info

Contact: Who to reach for questions

Tip: Keep it factual, focused, and free from hype. Journalists love clarity.